
STANDARD CONTENT ARTICLE
Aequitas in Behavioral Accounting, Investment, and Finance (ABAIF) explores how human psychology, biases, and emotions influence financial decisions and accounting practices, challenging the traditional assumption that actors always act rationally. This field investigates how cognitive limits (like overconfidence and mental accounting) and emotional reactions (like loss aversion) affect decision-making in markets and organizations.
Editor In Chief: Dr. Amelia Oktrivina
The first edition of this journal includes four research papers and one systematic literature review.

ABAIF use of the Creative Commons 'Attribution' license (CC BY). Articles in the journal are freely available to the public

STANDARD CONTENT ARTICLE